Brookies for Brookies Winter Launch Party- New York City

Brookies For Brookies 

Winter Launch Party w/ NYC TU

Feb. 6th @ 6PM - Filson

876 Broadway, NY 10003

West Kill Brewing & Trout Unlimited recently announced the “Brookies for Brookies” campaign which amplifies the beauty of our beloved Brook Trout and raises awareness of conservation efforts to protect them and enhance their habitat by Trout Unlimited. The Eastern Brook Trout has been known to inhabit North America since the last ice age and have experienced diminishing habitat across their native range. In New York, their populations are now a fraction of what they once were, due to overdevelopment around streams and warming water directly tied to the effects of climate change.

 

West Kill Brewing, located in the heart of the Northern Catskills just off the famed Devil’s Path, launched a beer called ‘Brookie’ back in 2017, a crisp and refreshing American Light Lager brewed with Native Iroquios White Corn. The iconic Brookie can art was first painted on canvas by brilliant Catskill artist and neighbor of the brewery, Steven Weinberg. Much like the Brook Trout itself, the West Kill Brookie possesses a unique origin story and a distinctly beautiful profile that captures the heart of craft beer drinkers and trout-fishing enthusiasts around the world. 

 

In 2024, West Kill and Trout Unlimited forged a path to utilize 2% of all Brookie can sales from over 75 retail locations across New York, to help fund the very habitat improvement projects that are the key to protecting the eastern brook trout in New York. The program is simply called “Brookies for Brookies”. The duo of West Kill and TU are kicking it off with a series of Winter Launch Party events in Roscoe (Trout Town, USA) on 1/30 and New York City at Filson on 2/6 with support from the New York City Trout Unlimited volunteer chapter. Come join us at either event for the scoop on Catskill Brook Trout Conservation by TU and of course… cans of ice cold Brookie with Mike Barcone of West Kill Brewing!

 

         *January 30th @  5pm - The Junction – Roscoe, NY 

*February 6th @  6pm - Filson NYC – New York City, NY

 

Brookies for Brookies funds will help TU focus on improving the connection of fragmented populations of brook trout by dam removals, culvert replacements, and the manual reintroduction of wooded habitat that was previously stripped from these streams by historic land manipulation and over development. So come out and join us as we tie some flies, paint some trout, and crack a few cold ones for conservation!